I've shared some great dessert-related branding suits with you before, like this and this but today's identity is probably the simplest of them all. Design Work Life featured this one by Family for Vanilla Cupcake Kitchen.
Family used die cuts to showcase a simple font and dotted border for the logo.
I like this identity so much, because it's evidence that a design doesn't have to be complex to help identify a company and create a lasting impression.
Have a great weekend!