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Sweet Branding II

I've shared some great dessert-related branding suits with you before, like this and this but today's identity is probably the simplest of them all. Design Work Life featured this one by Family for Vanilla Cupcake Kitchen.

Family used die cuts to showcase a simple font and dotted border for the logo.
Even the stickers used to seal the boxes are relatively subdued compared to the rainbow colors we're used to seeing associated with sweets.
A little color is introduced for the printed materials and the website, which still maintain the company's simplistic identity.

I like this identity so much, because it's evidence that a design doesn't have to be complex to help identify a company and create a lasting impression.

Have a great weekend!

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