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November 8, 2010

Sweets Ads: J. Crew vs Juicy Couture

This week, I came across two different companies using candy to showcase their clothing and accessories products. Although both companies incorporated candy and cupcakes, the similarities between the two shoots end there.

J.Crew tapped couture candy maker Papa Bubble to make custom candy pieces for their latest crewcuts catalog, like this little boy's candy glasses. The candies were also used to created imaginative rakes, clouds, and balloons.
Juicy Couture's candy-filled shoot obviously has a more mature feel, but the bold color palette seems much more expected for a kids' campaign. Juicy also chose a much more cluttered, almost chaotic, composition for their shoot.
Juicy opted for real balloons in a variety of colors and sizes instead of the collection of candy balloons that J. Crew used as backdrops for their shoe line.
Both shoots utilize gumdrops, cakes, and other hard candies for their models to interact with (you can see more from the J. Crew shoot here), but they are drastically different to keep in line with each company's overall branding and image.

J. Crew's ad is whimsical and fun, but still very easy to navigate visually. Its main focus is the product. Juicy's ad is also whimsical, in a Willy Wonka sort of way. Even though the clothes almost get lost amongst the balloons, cakes, and llamas, the ad manages to portray a fantastical Juicy Couture world.

Which is your favorite, the straightforward J. Crew ad or the more complex Juicy Couture ad?


Creative Productions said...

Totally Juicy Couture!

ChichiChick said...

I like the J. Crew ad better. There clothing line is more my style than the over the top, bling-y, Juicy Couture line. Basically, each ad reinforces each companies culture and lines of clothing so each was successful in their own way.

keely @ luxe + lillies said...

juicy couture for sure! i will always love j.crews clean and fresh aesthetic, but as a stylist myself- I have great respect for a stylist that can style a shoot like that. The juicy shoot is so quirky, I love all the colors! It makes you want to be there for all the fun!

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