I get a lot of emails from readers who are trying to start their own dessert businesses. This week, I got a Facebook message from Briana, so I figured I'd share my response here with all of you.
Briana asked, "I'm curious to know if there is any advice you can share with me on how I can attract event planners and corporate clients as a new and upcoming business?"
Confetti Pop. We followed these same steps when we started CP, and The Style Lab, which starts next week. These tips have worked for me time and again.
1) Get to Know the Pros: Learn about the event industry, planners, and other professionals in your area.
2) Be Proactive: Don't wait for them to find you. Engage with them via social media. If they have a funny tweet, respond. If you like one of their Facebook pics, let them know. I have several followers, one who lives in Kuwait, that are very active in the comments section, on Instagram, and Twitter.
3) Jump at Opportunity: Any time you can meet people or show your work, jumped at it wholeheartedly. Just be careful that you don't lose money and weigh the pros and cons before accepting a free gig.
Facebook. Feel free to engage on Twitter, Pinterest, and Instagram, too.