Sweets Ads: J. Crew vs Juicy Couture

This week, I came across two different companies using candy to showcase their clothing and accessories products. Although both companies incorporated candy and cupcakes, the similarities between the two shoots end there.

J.Crew tapped couture candy maker Papa Bubble to make custom candy pieces for their latest crewcuts catalog, like this little boy's candy glasses. The candies were also used to created imaginative rakes, clouds, and balloons.

Juicy Couture's candy-filled shoot obviously has a more mature feel, but the bold color palette seems much more expected for a kids' campaign. Juicy also chose a much more cluttered, almost chaotic, composition for their shoot.

 

Juicy opted for real balloons in a variety of colors and sizes instead of the collection of candy balloons that J. Crew used as backdrops for their shoe line.

Both shoots utilize gumdrops, cakes, and other hard candies for their models to interact with (you can see more from the J. Crew shoot here), but they are drastically different to keep in line with each company's overall branding and image.

J. Crew's ad is whimsical and fun, but still very easy to navigate visually. Its main focus is the product. Juicy's ad is also whimsical, in a Willy Wonka sort of way. Even though the clothes almost get lost amongst the balloons, cakes, and llamas, the ad manages to portray a fantastical Juicy Couture world.

Which is your favorite, the straightforward J. Crew ad or the more complex Juicy Couture ad?

Nonpareil Magazine Feature

I've been busily prepping for a photo shoot for Nonpareil Magazine's June issue. I'm so excited to be a part of this gorgeous publication! I've teamed up with my go-to photographer, Tricia Little of Sweet Shibui and a lot of other new vendors whose treats just blew me away.

If you're not familiar with Nonpareil Magazine, you're missing out on tons of great DIY tips, free printables, and creative party-planning ideas from some of the industry's biggest and brightest. Better yet, NP Mag will introduce you to some new, emerging talents in the event industry as well.

Even if you haven't seen the magazine before, you're probably already familiar with the two editor's other loves. Maddy of Inspired Bride and Kristen of Paper Crave teamed up to create this beautiful magazine.

Tomorrow, I'll share some behind-the-scenes peeks of the prep for the shoot!