Sweet Branding

As most of you know, I recently redesigned and relaunched my website and this blog. It was a long process that involved lots of tweaks and revisions, but it was worth all of work. That experience helps me to appreciate the work others put into designing logos and business cards.

Kimberly of Inspired Goodness designed a logo and business card for NYC bakery, Think Sweet. Here are some of the revisions that helped her and the client hit upon the winning design.

The cupcake's thought bubble is cute, especially given the business's name. All of these are good, but the final logo brings together the best elements of them. Here is the logo (top) and the business card.

The designer kept the "thought bubble" imagery, but refined it by swapping out the cutesy cupcake for a more refined, but still fun, tiered cake design.