Kate Spade has used desserts for her Live Colorfully campaigns before, like in this 2009 ad.
But when the company commissioned art director Ely Kim to come up with this video for their January Red collection, they really came up with something fabulous. It's making me smile today.
I wish all makeup had such delicious origins, don't you?
If you missed this Kate Spade-inspired dessert table, be sure to check it out now.
image via Daisy Pink Cupcake, video via Kate Spade