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May 10, 2011

Sweet Brands: Fearless Chocolate

I'm really digging Fearless Chocolate's branding, and it's perfect for today's Sweet Brands feature. The company specializes in raw chocolate. That's right, raw. During production, the unroasted cocao beans never reach above 118 degrees (F). This means the organic goodies retain more nutrients and antioxidants than traditional chocolate. Keeping the "raw" theme in mind, the packaging for each bar isn't slick and polished and glam. Instead, it's a more natural, earthy looking sleeves. Plus, that little elephant is pretty cute.


If you loved the branding, be sure to check out the Fearless Chocolate mission. The company donates proceeds to organizations that you suggest. 

Be sure to check out these other Sweet Brands.

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