Sweet Brands: Honey & Mackie's

I thought it'd be fun to start a series of posts that feature inventive, creative design for desserts and dessert companies. I've featured some of these posts before like this, this, and this, but today's post will be the official start of the Sweet Brands series.

Honey & Mackie's branding and collateral was designed by Minneapolis-based Wink. Here, Wink explains their objective in creating the branding.

from Wink: Honey & Mackie's is an ice cream shop for children that caters to parents. The ingredients in their ice cream creations are all natural, organic and locally grown. The name of the establishment comes from the nicknames of the owners' own children. With that in mind, we decided that the branding, design and packaging should be modern, authentic and kid fun. 

What do you think of Wink's work for Honey & Mackie's?