Sweet Brands: Joe & Seph's Popcorn

This week's Sweet Brands feature was designed by UK-based Designers Anonymous. They created the branding for Joe & Seph's gourmet popcorn. When owner Joseph Sopher approached the designers, he didn't have a name for the popcorn line so they were tasked with not only designing the brand, but also coming up with a name that fit the company's image.

In the designer's own words: Our solution was inspired by a Jekyll & Hyde like personality, where the chef role is represented by a chefs hat, and with a clever twist, becomes the top hat for role of connoisseur. Both roles were represented in their own typeface.

I love how much thought went into developing this packaging and the logo. The Jekyll/Hyde symbolism is cleverly executed without looking cheesy or gimmicky. What do you think of the packaging for Joe & Seph's?

images via Lovely Package