Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

Sweet Branding II

I've shared some great dessert-related branding suits with you before, like this and this but today's identity is probably the simplest of them all. Design Work Life featured this one by Family for Vanilla Cupcake Kitchen.

Family used die cuts to showcase a simple font and dotted border for the logo.
Even the stickers used to seal the boxes are relatively subdued compared to the rainbow colors we're used to seeing associated with sweets.
A little color is introduced for the printed materials and the website, which still maintain the company's simplistic identity.

I like this identity so much, because it's evidence that a design doesn't have to be complex to help identify a company and create a lasting impression.

Have a great weekend!

Dessert Meets Design: Understory Chocolatiers

When I started Shauna Younge Dessert Tables, I chose the slogan, "Dessert Meets Design" because I truly feel that sweets deserve more attention to detail than simply focusing on the flavor. That's why I really appreciate when a company goes above and beyond to brand themselves and attractively package and design their goodies.

Underscore Chocolatiers has a gorgeous bottle and packaging system for their chocolate products, making even the wrappers and tins look melt-in-your-mouth silky smooth.
Understory makes dark chocolate milk, chocolate bark (in the bag on the right), cocoa (in the tin on the left) and nicely packaged chocolate bars (in the front).
Look at these lovely wax seals. These little touches elevate this milk to another level. Something so pretty is gift-worthy. How often can you say that about something as mundane as milk?
This is a great example of dessert and design coming together. So tell me, are there any products you love because of the pretty packaging? 

*If you have burning questions or just want to chat, follow me on Twitter or Facebook where readers answer the daily question and raise good ones of their own.*

images (Lovely Package)

Macarons in Living Color

Maddy of The Inspired Bride posted this gorgeous pic as part of her Week in Review. I love the stark white backdrop. It really allows the macarons to take center stage.
I loved the image so much that I just had to see more of Theurel & Thomas. The company is the first in Mexico to specialize in macarons. Enjoy!
Check out all of Theurel & Thomas's delicious images at Anagrama and their own site.

**In case you missed it, be sure to check out yesterday's post. These candies are perfect for two.**
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